Our favorite highlight during Nairobi Design Week was the debut of our Hayat Collection. This new upcycled collection seamlessly merges traditional craftsmanship with contemporary design, a demonstration of our dedication to sustainability and cultural heritage preservation. It was wonderful to have attendees captured by the intricate details of our garments, sparking engaging conversations.

Let's start by challenging the notion that clothes need to be washed after each use. In many cases, garments worn for short durations or in clean environments may not require immediate laundering. By adopting a more discerning approach to clothing care, we can reduce water consumption, energy usage, and wear and tear on our garments.

So, what are the alternatives to frequent washing? Here are some practical tips for sustainable clothing care:

The shift towards an upcycling mindset encourages resourcefulness, resilience, and the acknowledgment that beauty and potential exist even in what society deems as 'waste.' Embracing upcycled fashion isn't just about wearing unique pieces; it's about endorsing a sustainable style revolution. It's about recognizing that every discarded item has the potential to be something more, and every individual, regardless of their background, has the power to shape their destiny.